In short: I keep the details I need to do your job and send you an invoice, I keep them no longer than the law asks, I don’t sell or swap them with anyone, and I’m registered with the Information Commissioner’s Office as a data controller, registration number ZC253467. If you want to know what I hold about you, or want it deleted, ring me or email me and I’ll sort it.
I’m Donald Edwards, Bugsy to most people, trading as KeyWise 24hr Locksmiths from Hythe, Southampton. This page says, in plain English, what I do with your details. I’m a locksmith, not a lawyer, so I’ve written it the way I’d explain it on your doorstep. If anything here isn’t clear, ask me.
What I collect and why
When you ring, text or WhatsApp me: your name, your number, the address of the job and whatever you tell me about the door. That’s what I need to turn up at the right house and quote you properly. If you WhatsApp me a photo of your door, I look at it, tell you what I think, and that’s the end of it. I don’t keep a library of people’s doors.
When you use the form on this website: your name, phone number, email address and your message. The form sends me an email and nothing else. It doesn’t put you on a list.
When I do a job: your name, address, what was done and what you paid, on the invoice. The invoice is what backs the 12-month guarantee, so I keep it. HMRC also expects me to keep business records for six years, and I do.
Key safes and codes: I set the code with you and you change it before I leave. I don’t know your final code and I don’t write codes down. Same with alarm codes and key numbers: if I need one to do the job, I use it and I don’t keep it.
Business customers: if you’re a letting agent, care home, school or property manager, I’ll hold the contact details of the person who books me, the addresses I attend, and the paperwork you ask for (a DBS certificate number or insurance details for your contractor records, for example). Tenants’ and residents’ names come to me only when you give them to me for a job, and they go no further.
What I don’t do
- I don’t sell, rent or swap your details with anyone. Nobody buys a list from me because there isn’t one.
- I don’t send marketing. If you hear from me, it’s about a job you’ve asked about or had done.
- I don’t put customers’ photos on this website or on Facebook without asking first, and when I do share a job photo the property is cropped out.
- This website doesn’t use tracking cookies, advertising pixels or analytics. The only counting it does is a daily tally of how many people tap the phone number, with no idea who they were.
Who else sees anything
My accountant sees invoices, because that’s their job. HMRC can ask for business records. My email and website are hosted by a UK hosting company, so your form message sits on their server on its way to me, the same as any email. If you message me on WhatsApp, WhatsApp (Meta) handles that message under their own terms, which I don’t control. The website loads its typefaces from Google, which means Google sees your device’s internet address when the page loads, as it does on most websites. Google reviews are yours, on Google, in public; I don’t hold them. That’s the whole list.
How long I keep it
- Enquiries that don’t turn into a job: deleted within a year, usually much sooner.
- Invoices and job records: six years, because HMRC requires it and because it’s your guarantee record.
- WhatsApp messages and photos: cleared off my phone as I go. I don’t archive them.
Your rights, and how to use them
You can ask me what I hold about you, ask me to correct it, or ask me to delete it. Ring 07453 327708 or email donald@keywise.net and I’ll deal with it myself, normally the same week. The only thing I can’t delete on request is an invoice inside its six years, because the law says I have to keep it. If you think I’ve got something wrong and I haven’t put it right, you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
The legal bit, in one paragraph
I use your details to carry out the work you’ve asked for (a contract), to keep the records the law requires (a legal obligation), and to answer enquiries and stand behind my guarantee (a legitimate interest that doesn’t override yours). I’m registered with the ICO as a data controller, registration ZC253467, renewed each September. This notice was last updated on 26 September 2026, and if I change how I work I’ll change this page.
Bugsy, KeyWise 24hr Locksmiths, Hythe, Southampton.